A TYPE OF SOCIETY PRODUCED BY MODERN CAPITALISM: The Wannabe Society
- Musa Yavuz Alptekin
- ( paper pages. 225 - 252 )
Abstract
This
study aims to conceptualize and define a new social phenomenon related to
modern capitalist society. The fundamental idea motivating this study is that
there exists a reality in contemporary modern capitalist society that is both
pervasive and distinct yet has not been adequately expressed scientifically and
comprehensively. The essence of this reality in today’s modern capitalist world
is “Wannabe,” and the macro manifestation of this micro-action is the “Wannabe
Society.” This study proposes a new societal analysis referred to as the
Wannabe Society, examining society in four categories within the context of
culture-property relations. According to this analysis, in a modern capitalist
world manipulated by advertisements, promotions, displays, brochures,
campaigns, mobile phone applications, and messages, individuals are pushed into
a strong emulation position towards brands and glamorous lifestyles. This
emulation produces different social strata at every level of culture. This
social schema is conceived as a pyramid, with the “Modest Poors” at the bottom
with the smallest population, followed by the “Wannabes” with the largest
population, then the “Nouveau Riches” with a medium-sized population, and
finally, the “Cultured Rich” at the top with a small population. It is believed
that this simulation is applicable worldwide but can be more clearly observed
in developing countries. Indeed, concrete data are primarily obtained from
developing countries such as China and India. The study is conducted within an
interpretive social science paradigm, and data are obtained through observation
and literature review techniques.
Citation
Musa Yavuz Alptekin.
2025.
"A TYPE OF SOCIETY PRODUCED BY MODERN CAPITALISM: The Wannabe Society"
The Nigerian Journal of Economic and Social Studies,
67 (2): 225 - 252.
